North Shore Haleiwa Massage insurance availability update




It is with a heavy heart that I make the following announcement:

Availability is limited for massage therapy covered by health insurance

Limited availability for massage covered by health insurance


Due to low reimbursement and an increased administrative burden, I have made the decision to limit the number of patients treated at our clinic under their health insurance policy for massage therapy.

In the late 1990s, health insurance coverage for massage was unheard of. We all wished that one day, massage would become a reimbursable medical treatment. Nothing has made me happier than working hard to make this happen. However, my overall well-being has suffered after four years of turning appointments around quickly to better suit the medical massage model. I have been forced to face the fact that the insurance reimbursement model for massage therapy is flawed and failing. Providers of massage who are sole-proprietors are not being reimbursed enough for their services and are sometimes even losing money when they take on a new insurance patient due to the increased administrative burden. It makes no sense that I continue doing business with the companies that have not streamlined their provider services for alternative care therapists. The administrative efforts that are necessary to bill insurance for certain companies are overwhelming. Hopefully, provider services will someday be streamlined to allow for alternative care providers to verify coverage and submit claims online. Some companies have already invested in doing this. As soon as the administrative burden decreases, we will be happy to accommodate everyone.

For now, we will continue to see as many insurance patients as our schedule allows, but certain individuals whose eligibility and claims submission processes are not automized may be turned away once we meet our quota.

Mahalo to all of you for your continued support!


Much Love,
Sonia Beauchamp
The Haleiwa Massage Muse at Integrated Massage
and Deep Tissue Therapy
in Waialua, near Haleiwa, on the North Shore of Oahu, Hawaii.
-285-3009